Cookie Policy

1) What cookies are

Cookies are small text files stored on your device when you visit a website. They help websites remember information about your visit, such as session state, preferences, and (when enabled) how visitors move through pages. Cookies can be “first-party” (set by our website) or “third-party” (set by a service provider whose tools are embedded in the website).

In addition to cookies, similar technologies may be used, such as pixel tags (small code snippets that send information back to a provider) or server-side events (where the website server shares a limited set of information with a partner to measure conversions). These technologies serve comparable purposes and are governed by your cookie choices when they fall under analytics or marketing categories.

2) Cookie lifespans and origins

Cookies typically fall into two lifespan types:

• Session cookies are temporary and are usually deleted when you close your browser. They help the site function during a single visit.
• Persistent cookies remain on your device for a set period or until you delete them. They are used to remember preferences or recognize a browser across visits (when enabled).

Cookies can also be categorized by origin:

• First-party cookies are set by kadlivirex.
• Third-party cookies are set by external providers that may help deliver analytics or advertising measurement.

3) Cookie categories used on this website

We use three categories of cookies. The categories and descriptions below match the choices shown in our cookie banner and preferences panel.

Essential cookies (always active)

These cookies are required for the website to function. They support core features such as basic navigation, session continuity, and saving your cookie preference choice. Essential cookies do not require consent under many privacy frameworks because the site cannot operate properly without them.

Analytics cookies (consent required)

Analytics cookies help us understand how visitors use the site so we can improve content structure, clarity, and performance. When enabled, we may use Google Analytics 4 (GA4) configured to reduce unnecessary data collection (for example, IP anonymization where applicable). Analytics cookies are only activated after you opt in using the cookie banner or preferences panel.

Analytics data is typically used in aggregate (such as which pages are read most often or where visitors drop off). It is not used to make decisions that have legal or similarly significant effects on you.

Marketing cookies (consent required)

Marketing cookies are used to measure the performance of advertising campaigns and to support personalized advertising (remarketing). When enabled, these cookies may be set by advertising platforms such as Google Ads and Meta. Marketing cookies activate only after you opt in.

If you do not enable marketing cookies, you may still see ads elsewhere on the internet, but they may be less relevant and we may have less accurate measurement of campaign performance.

4) Cookie table

The table below lists cookies commonly used in the categories described above. Some third-party cookies only appear if the relevant features are enabled and if the provider tools are actually loaded after you consent.

Retention periods listed above are typical defaults. Actual behavior can vary by provider configuration and browser settings. If a provider cookie is not present in your browser, it may mean the feature is not enabled or you have not consented.

5) Third-party providers

Where analytics or marketing cookies are enabled, we may work with the following providers:

• Google LLC (Google Analytics 4, Google Ads, Google Tag Manager) — privacy details: https://policies.google.com/privacy
• Meta Platforms, Inc. (Meta Pixel, advertising measurement) — privacy details: https://www.facebook.com/privacy/policy/
• Cloudflare (security and performance services) — privacy details: https://www.cloudflare.com/privacypolicy/

We do not permit these providers to use site data for their own independent commercial purposes. They act as service partners for delivery, measurement, and security. Some providers may process data outside the EEA/UK; details about international transfers and safeguards are described in our Privacy Policy.

6) Managing your cookie preferences

You can manage cookies in three practical ways:

• Use our on-site preferences panel: click “Manage cookie preferences” in the footer to open the cookie banner and adjust Analytics and Marketing choices.
• Use your browser settings: most browsers allow you to block or delete cookies. This can affect site functionality (especially essential cookies).
• Use provider opt-out tools: for certain providers, you can also adjust advertising and analytics preferences directly.

Provider tools and settings (where available):

• Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads settings: https://adssettings.google.com
• Meta ad preferences: https://www.facebook.com/adpreferences
• Your Online Choices (EU): https://www.youronlinechoices.eu

If you withdraw consent, the change applies going forward. It does not retroactively remove data already processed under prior consent, but it prevents additional analytics or marketing cookies from being set from that point onward. Where relevant, our preference system also attempts to delete common analytics/marketing cookies when you reject non-essential categories.

7) Contact

If you have questions about this Cookie Policy or how cookie choices work on our site, contact us at [email protected].

Kadlivirex Education Ltd
Zápasnická 881/4
Hostivař, 102 00 Praha, Czechia